Content
Further, people also like to register easily with the help of their social media accounts. Thus, when it comes to registration, the steps involved should be minimum. With the way technology has advanced, many websites used to be slow and laggy – but not anymore! People have grown accustomed to waiting for their favorite online stores because they didn’t know it could be different. Page speed is a crucial factor in how much people will spend on your store. An eCommerce website’s primary goal is to gain revenue, and an optimized shopping cart feature will only help you maximize this.
With this, they will have more time to weigh their options and decide whether they should consider buying it now or soon. Elements and features according to the device the potential customers are using. With a responsive feature, anyone visiting your e-commerce website can view the text and images as clearly as possible.
T-Mobile uses its footer to direct customers to their social media profiles, English and Spanish sites, featured phones and plans, support, and company information. In addition to user-friendly navigation, site search is a feature found on most of the top ecommerce sites. https://globalcloudteam.com/ If you run an online business that accepts international payments, or if you are looking to expand your business into new countries, offering multiple currencies is a must. More and more customers expect to be able to use their local currency when they shop online.
Contact Page with Multiple Contact Options
People are likely to complete an order and purchase the product if shipping is free, thus, reducing a customer’s shipping fees will eventually increase your sales. Include sections for featured products, best-sellers, exclusive items, related products, or top savers. These will encourage customers to continue exploring your website. A user-friendly menu, advanced search function, and customized call-to-action are only a few ecommerce navigation examples — scroll down for more. The sidebar of your eCommerce website blog should contain a search bar, a list of categories and a list of featured posts.
- A website should be clean and devoid of unnecessary, complicated and gimmicky features.
- In this article, we discussed the must-have features of an eCommerce website.
- The homepage should tell your customers very clearly what your website is about.
- If your website looks cheap, your brand will be perceived as a substandard provider or service.
- That means including strong call-to-actions on your website and product pages.
Also, when the filters are applied, make it easy for the customers to remove them or add another one. Create a smooth customer experience and make it as simple as possible. Enables your customers to narrow down their search, thus shortening the time and number of actions needed to reach the desired product.
Features
Customers want to view an item from various perspectives before making a decision. They want to experience the goods as closely as possible like they are looking at the product in person. Below is the layout of its e-commerce website on other digital devices with smaller screen size.
Websites that are not compatible with different browsers will lose customers to competitors. 88% of online shoppers say they wouldn’t return after experiencing a bad user experience, so it’s important for e-commerce sites to have full browser support. In a recent study, the number of smartphone users surpasses six billion already. If your website doesn’t look good on a phone or tablet, you’re going to lose out on those customers.
Not to mention, adding a physical address can make customers trust your e-commerce business more as it increases its credibility. Besides adding your physical address, consider linking to Google Maps to figure out the direction to its exact location. Directly linking live reviews straight from reputable sources like Google Business Profile would deem your e-commerce website trustworthy.
Loyalty Programme
A key feature of ecommerce websites and an important tenet of navigation and user experience design; responsiveness must translate to all screen sizes and all devices. Businesses cannot afford to create an amazing desktop ecommerce site that hardly loads on a mobile phone. Overall, Shopify is easy to set up and celebrated for its “plug-and-play” capabilities.
MarketPromote Your Business Market on social channels like facebook, google, share on whatsapp, blog promotion and much more . To take your business to the next level, advanced features can be a lot more helpful for you. What’s good than having purchasers save items they want and will most likely buy in the future? Nowadays, customers want to see multiple angles of the product used in different environments. They want to be able to zoom the product and observe it carefully.
If placed strategically, CTA buttons move your customers through the sales funnel and increase conversion rates on your website. A user-friendly menu is one of the most crucial features of an ecommerce website. Users usually expect a horizontal menu to appear across the top of the website, and vertical — down the left side. That way, your customers can navigate through the blog in a really simple manner. Treat your blog categories the same as your product categories.
Multiple Security Features
Recent blog posts help visitors to know which of your product is now on trend. One of the best ways to showcase recent blog posts is to place the posts in the section of the blog sidebar near blog categories with tags. At the time of payment provide a concise guide to your customers. If you use a payment method that transfers to a third-party website, tell your customers for keeping trust. Product filtering and sorting option are beneficial for any eCommerce website.
It’s a visually appealing platform with many professionally designed templates available. There are also lots of app integrations to choose from for adding additional functionality. Shopify boasts above-average security and site speeds when built by an experienced Shopify developer with these things in mind.
According to Think With Google, over 50% of shoppers said that online video helped them make a decision on which brand or product to purchase. Nordstrom offers a site search with suggestions for popular brands and products that match what you enter. By implementing these eCommerce features, you make your customers trust you easier and be more likely to become advocates for your business.
The simplicity of your e-commerce website will make it convenient to use and navigate for everyone, including people who are not tech-savvy. The contact page is where customers can contact you when they need it. Order management is one of the crucial tasks of an eCommerce website. When a customer order a product your job doesn’t finish at that point.
Content Management Capabilities
A search bar on your website is as mandatory as oxygen is for living beings. It massively helps your visitors to obtain the information they’re looking for. While designing your site make sure to make it prominent and clearly visible. Your website visitors might have certain specific questions regarding the products or procedures of your business. The FAQ section is the primary go-to destination for such visitors.
Purpose of an eCommerce website
Your products should be listed in structured categories to make it easier for your customers to browse the products that they came on to your website to look for. Having a good website structure will also help search engines like Google, Bing, Yahoo, Duckduckgo and others to crawl and rank your website accordingly. Normally if you are looking for products online you will find online stores that have good a navigational structure ranking at the top of search engine listings. They can minimize this risk by offering good quality images of the products for the customers, instead of neglecting them. Some effective ways to do this are by uploading images of the product from various angles, investing in professional videos and images, uploading 3-D images and so on. So, high-quality images and the ability to zoom properly can help customers make informed decisions.
Upon visiting a new website, most visitors go straight for the website navigation. According to the 2021 Digital Experience Benchmark Report, the average time on a page across all industries is just 54 seconds. A forecast by statista.com reports that eCommerce is set to grow by 50 percent over the next four how to create a custom e-commerce website years – and projected to reach a whopping 7.4 trillion US dollars by 2025. So if there’s ever been a right time to hop on to the eCommerce train – it’s now. Reporting tool also increases the reliability of your users when they know that they will get help in case something goes wrong with their transaction.
With this in mind, it’s super important to optimize your website to provide your customers with the best online shopping experience possible. Your website is the online home of your business and a central location to direct your target audience, so it should be on point, on trend and up to speed with all the latest eCommerce features. Here are the must-have elements of a successful eCommerce website in 2022.
We’ve already mentioned the basics of an eCommerce features list. If you’re looking for something unique to be different from popular eCommerce websites, consider adding video chats instead of standard chats or virtual tries-on. A video is worth a thousand words, so in a series of short videos on your website, you can show people everything they need to know about your service or product. In custom eCommerce platforms, we encourage you to be informative and creative about videos, like demonstrating what problem you’re solving and why it’s important. According to a PayPal study, 71% of shoppers prefer buying when they have a choice of payment options and digital wallets. So, consider getting as many payment options and currencies as possible.
A customer wants to easily browse product categories and items to discover what products are available and which best suit their needs. Ecommerce search features and filtering are top ecommerce website design features as they enable customers to find the products they are looking for quickly and with ease. Even better if a search engine is powered by artificial intelligence, so your website can predict a user’s query.